Harrogate, UK; 1st July, 2010;

Podium for CRM now available for Microsoft Dynamics CRM 4.0

The new version, called Podium for CRM, offers personalised campaign scripts which are driven by customer data as well as your business priorities at the time of customer contact. It will generate leads, close sales, gather feedback, collect data or simply build your relationships with customers.

• It can be installed at the same time as Microsoft Dynamics CRM 4.0, or as an add-on to an existing installation
• Either way, it can be deployed rapidly without impacting on current users
• It looks and works just like Microsoft Dynamics CRM 4.0
• It integrates with Microsoft Outlook
• It provides all the rich customer-focused reporting you’d expect from a Microsoft application
• The first release of Podium for CRM will provide segmented and prioritised outbound calling support with scripting or prompts where required.
• After authorised users have designed and implemented a Podium campaign, the campaign is made available seamlessly to customer-facing staff, who need little additional training because it all works just like Microsoft Dynamics CRM 4.0.

• Regular (although possibly infrequent) customer contact
• Multiple products or services
• A desire to provide a more personal level of customer engagement.